In the old times there ethics are more important than anything else and one can be even punished and considered uncivilized person on crossing principles borderline in every field of life. Now in this digital word there is a race of getting customers by SEO and other online marketing techniques and for this unethical ways and in typical language know as black hat techniques for the optimization of their websites. The following are the Reasons For Websites Get Penalized By Google Search Engine.
Top 10 Reasons For Websites Get Penalized By Google Search Engine
1. Plagiarism
Due to plagiarism page ranking on google fall down. Because it will impact on your website that it is duplicated or copied from other website contents so search engines will get bad image. Because a Google Search Engine always see that duplication is like a stealing something from the owner and by this someone not doing a good job although creating massy stuff on internet which shall confuse the surfer so Plagiarism is one the important Reason For Website Get Penalized By Google Search Engine. Which you can avoid by using Plagiarism Checker tools.
2.URL or Lending page selection
Select a URL for your website by understanding your need because for Google landing page selection is more important so one should be careful for selecting URL with little difference will effect on your website. As in the below mentioned example all the URL are virtually same but in the Eye of Google each have separate credit and credibility for landing page.
- www.plagiarchecker.com
- plagiarchecker.com
- www. plagiarchecker.com/index.html
- plagiarchecker.com/home.php
3.Dead Links Referencing
Error 404 has bad impact on SEO of a website it will count as SEO Mistakes, because it shows a dead link presence at your website which is redirecting users to this error. So need to prevent these kinds of redirection.
4.Absence of Sitemap and Robots.txt files
How Google’s know about the website and its structure, for this Google use different crawlers to know about files and sitemap.xml is the way by which Google web crawlers crawl your website. Whereas Robots.txt file is also used for guiding web crawlers regarding the availability of URLs. Efficient and essential information should be provided in these files as well.
5.Density of Keyword Phrases
Google define some rules for SEO Techniques and declare it black hat when someone tries to cheat the Google like Google analyses the intensity of keyword present in the content either it is justified or not. If the keyword density would be over stuffing so the site must be penalized. Genuineness and unique writing is best prevention, as prevention is better than cure.
6.Header tags
Header tags or H1 Tags have more significant place in website SEO, whereas over usage of header tags or H1 Tags always a problematic for someone because this kind of website is rewarded with punishable outcomes.
7.Slow Response Time
For good SEO need to keep an eye on the loading time of website because if your site is taking more time to load it cannot get good space for good ranking position. There are many reasons for this, like unoptimized images, numerous, lots of banners, advertisements, some kind of domain sharing etc.
8.Hidden Text and Hidden Links
This is the thing which is in common practice is neglectable while it is also playing an important role in SEO of website. Because hidden text or link which is crawl able will be bad for website. For example if someone using same color as background will be invisible to user and Google will treat it badly and punishment will be rewarded to that website.
9.Cloaking
This is another kind of spamdexing where someone tries to deceive by clicking fake keywords which are not related to the website content.
10.Link Spamming
Irrelevant webpage links which can be in blog, comments and FAQ’s always produce bad effect on your website and Google Search Engine will consider your website as a spam website.