What is Anchor Text in SEO?

What is Anchor Text in SEO?

Firstly we need to know what is Anchor text. Anchor text defines visible characters and words that hyperlinks display when linking to another document or location on the web. You can see anchor text usually appears in blue underlined text but you can also change the color of your website link through doing some changes in HTML or CSS. In this article you can find information about What is Anchor Text in SEO?

What is Anchor Text in SEO: A Beginner's Guide

Anchor text can provide you information about the content of the link’s destination. Search engines usually use external anchor text. External anchor text is that text which other pages use to link to your site. And as a reflection of how other people view your page. Here you can find different types of anchor text which helps you to know more about anchor text.

What is Anchor Text in SEO?

Exact Match

You should know that anchor text is exact match which includes a keyword that mirrors the page that is being linked to. You can take the example of “link building” linking to a page about link building. In this article you can find informative data about What is Anchor Text in SEO?

Partial Match

In partial match, anchor text includes a variation of keyword on the linked to page. You can take the example of link building strategies linking to a page about link building.

Generic

Generic word is which is used as the anchor. Example of generic is “Click Here”. If you want to know about anchor text you can get information from this topic What is Anchor Text in SEO.

Images

When you link an image, Google will use the text contained in the image’s alt attributes as the anchor text. When you link an image to your site then you are using alt text in images.

Anchor Text Keyword Density

Google began to look more closely at keywords in anchor text. Anchor text keyword density is the best practice to obtain and use keyword and topic specific anchor text when possible. Here you can find information about What is Anchor Text in SEO. SEO can get better results by striving for a variety of more natural anchor text phrases rather than same keyword each time. You should be careful with the anchor text to link your own pages together.