Duplicate content is that content which is copied form some other site and posted on different sites. Google is very sharp in finding the duplicate content sites. Your copied content has a very little chance to rank on the search result pages. Here the question arise is what does Google do with the duplicate content. If Google found any duplicate content it never rank your site, Google wants the quality content on your site. Google always ranks that site which contains unique quality content which is nit available in some other site. In Google’s mind, it is bad user experience for searchers to see the same content repeated on the search result pages on different domains. Here you can find information about The Ugly Truth About Duplicate Content & Its Impact on Your SEO. Google wants to give you as the searcher the best, most original and most trustworthy content.
There are some best practices when dealing with the duplicate content. The best way to deal with the duplicate content is proactive.
Using 301 permanent redirects within your website
You can set up a redirect from the duplicate pages to original content pages that you are going to rank stronger. When you post original content on your site then Google can rank your site in search engine.
Using Rel=”canonical” tags with your website
You can use this tag at the head of a web page in html. The original URL is within the tag so that search engines know where to go to find the right URL that deserves the credit in search results. Here you can find information about The Ugly Truth About Duplicate Content & Its Impact on Your SEO.
Rewrite the content in your own words
When you are starting a new content to write firstly you must collect data about that topic. If you want that your content does not show any duplicate content then you can rewrite the article of some other site. You can also use different content checking tools for checking your content. Duplicate content checker tools help you to detect your duplicate content. If you want to know about the impacts of SEO then you can find information from this topic The Ugly Truth About Duplicate Content & Its Impact on Your SEO.