The purpose of press release is to share news content for people of interested parties of business. Experts use this strategy for their website SEO so they need to know How to Use Press Releases for SEO. Press release can also be used to praise your existing SEO strategy. Before you start releasing or sending press release messages, there are some important questions to ask. The first question arises is: Do people need or want to know about the topic and is press release the best way to share topic or information about anything. SEO techniques also use press release to increase visibility of a business message.

What are the SEO benefits of a Press Release?

Press release is a strategy that provides you more indirect value than direct value. Direct value is when Press Release URL itself is ranking in search engine.

How to Use Press Releases for SEO

Main Role of Keywords in Press Release

Using proper keywords in press release is very important. Press release should have at least one or two target keywords. How to Use Press Releases for SEO? Keep it in mind not to stuff your press release with keywords. Press release should contain a targeted content. Press release is also used by startups.

Every startup business party needs press release because they want to reach out their targeted audience. Here the question arises if the backlinks help to rank in press release? Backlinks are the incoming links to a webpage. While sending a press release to different online business sites, you have to give much information so that the customers easily know where to find you.

Headings in press release are important. The headlines should be clear. Way of writing a good press release headline is to include an active verb. Knowledge on How to Use Press Releases for SEO will help you a lot.

Anchor text and links in Press Release

You should be careful with anchor text and links in your press releasing site. Always try to use at least 2 to 3 links for every 500 words in your press release. It is a SEO technique to rank your site.

Press release enables your website for news relating to your company; however, it needs to be written for SEO. The main benefits of press release are mentioned below.

• It provides marketing and advertising benefits. When your share an official statement to newspapers then it is included in marketing and advertising strategies you adopt for your website SEO. This can result in enough number of page views which produce traffic for your website.
• SEO press release can help your website to achieve high search ranking.
• SEO press release can make your site popular.
• For advance marketing, press release can also feature audio, video files for your website/product promotion.